| |
 |
Revolution.
The Web is revolutionary in the sense that it offers unprecedented
access to markets across social, cultural, and international
lines. Never before has a medium/channel promised so much
to so many.
Evolution. But
while the emergence of the Web was a revolution, succeeding
in online enterprise is an evolutionary process. The Web is
always changing, growing, becoming. The way customers and
virtual communities use it, engage with it, interact through
it, will continue to evolve, as well. As it does, the strategies
that govern your online marketing and communications must
also grow, evolve, engage. It’s one of the oldest stories
in business – if you don’t stay ahead, you will
fall behind. Quickly.
|
|
|
|
|
|
