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eCommerce
User
Design
Promotion
Measurement
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Promotion Strategy
Site Promotion
First you develop and launch your Web site. Then you let the
world know that it’s there – or at least that
portion of the world that falls within your target markets.
Site promotion is a crucial component in the success of your
Web marketing plan, employing a variety of strategies to drive
customers into your site. Site promotion strategy typically
includes:
• Search engine registration
• Search engine optimization
• Online advertising
• Conventional media
| • Interactive Relationship Marketing
(iRM™) |
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- Direct
- Electronic |
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