The Web offers unprecedented potential for connecting with
constituencies the world over. Successful marketing on the
Web demands a deep understanding of its uniqueness and the
three primary capabilities that it alone can offer:
Community. The Web is the first channel that
allows people of common interest to build virtual communities
spanning economic, cultural, and geographic divides, facilitating
global interaction on a person-to-person basis.
Convenience. The Web provides an unprecedented
level of convenience for consumers. It combines the informational
value of a communications medium with the transactional capabilities
of a sales counter, offering easy access to goods and services
via any Web-enabled computer…anytime, anywhere.
Communications. The Web offers an option-rich,
non-intrusive means of building relationships with your customers.
Because it is an interactive channel, it also gives the right
consumers the power to come to you…if you give them
the opportunity.
Making these opportunities work to your advantage is our PRIMARY
business.
